Dress For Wedding | 日記 | In the Studio With Paris’s New Fashion Darling

In the Studio With Paris’s New Fashion Darling
Just 10 months ago, the French fashion designer Marine Serre was toiling over garment patterns on her bed in the 160-square-foot apartment that she shared with her boyfriend in Paris’s 18th Arrondissement.Now, a few days out from her Paris Fashion Week debut, the 26-year-old is presiding over a team of more than 10 people in her new, 1,400-square-foot studio near the city’s original garment district.Her dramatic change in circumstance is largely thanks to last year’s LVMH Prize — which she won with only her graduate collection from La Cambre in Belgium — making her the first designer to ever secure the prestigious award without having officially established her brand.“This space is not exactly what I wanted, it’s too posh and Haussmannian,” Serre says of her light-filled headquarters, which feature parquet flooring and florid ceiling moldings. “I wanted to go in the industrial area of Pantin and get something much bigger.” Plus, she adds, she and the team are working past midnight most nights, and the neighbors have been complaining. “These old floorboards are noisy, but they’re nice about it,” she says.Photo
Serre’s face, framed by a tousled pixie cut, flushes with pride as she looks about: the studio is a hive of activity. Bodies, workbenches and machinery are crammed into four rooms that flow into one another. Serre and her boyfriend, Pepijn van Eeden, who serves as the brand’s general manager, share the corner office; their desks are at opposite ends, their backs turned to one another. A few plants are placed haphazardly about. To the side, a rack overflows with a jumble of loudly printed garments, most of them vintage or found in Moroccan souks.
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