Dress For Wedding | 日記 | This LA Fashion

This LA Fashion Brand Is Selling Out Of Dresses Made From Waste Materials
Christy Dawn Petersen, model turned entrepreneur, is making dresses out of deadstock fabrics.
This LA-based dressmaker has built a brand out of deadstock fabrics -- yes, the stuff designers and manufacturers leave behind on the sewing table. Routinely, manufacturers buy 10% extra fabric. However, that 10% adds up quickly when it’s for every style in a collection; some brands have more than three dozen styles in a seasonal collection. Some estimate that there are 40 billion square meters of leftover textiles worldwide each year.
Christy Dawn Petersen, a model-turned-entrepreneur, used $20,000 of her savings to launch a brand that would create limited edition pieces using only deadstock. Four years ago, when she launched Christy Dawn few brands were focused so deeply on deadstock fabrics and sustainability.
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