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The Size-Inclusive Fashion Movement Is At A Tipping Point And 11 Honoré Is Leading The Way
When Kathryn Retzer, Patrick Herning and I were finishing our interview about how their startup 11 Honoré is both laying the foundation and paving the way for size-inclusive fashion, their moms were walking out of their holiday photo shoot. For the founders, this mission is personal.
“I’ve been helping my mom shop and edit her closet for the last 20 years. It’s been very challenging and frankly depressing because there is so little out there for women over a certain size,” said Retzer, a former editor at Allure, Vogue and Town & Country. “Like all of these women, she loves fashion and she wants to look beautiful. That’s why we're working with designers to give women a fashion experience they’ve never had.”
11 Honoré is more than an e-commerce marketplace, which is what makes the platform so powerful. The team is leading the size-inclusive fashion movement with an editorial platform featuring interviews with activists and designers like Candice Huffine and Prabal Gurung. Most significantly, they’re working hands-on with designers to help them extend their collections and even providing younger brands with the resources to do so. Retzer personally spends time with every brand to curate their 11 Honoré selection and has witnessed the evolution of pieces from an initial sketch to models walking down the runway at New York Fashion Week. “67% of women in the U.S. have significantly fewer options for all clothing from everyday wear to workwear. By working with these brands, we are changing the fashion industry standard in every way imaginable,” she said.
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