Dress For Wedding | 日記 | First West Coast Boutique

Frédéric Malle Opens First West Coast Boutique on Melrose Place Until Frédéric Malle—born into the family that made Parfums Christian Dior famous—launched his eponymous company, fragrances either fell into the category of a luxury designer or celebrity scent. But in 2000 when he began giving renowned perfumers total free reign to create without boundaries or restrictions for Editions de Parfums, he changed the game, kicking off a new era in which other indie brands like Le Labo could thrive. On June 21 the first West Coast outpost for Frédéric Malle opens on Melrose Place—surrounded by Gallic friends including A.P.C. and Vanessa Seward. Finding the perfect location was a journey in and of itself, Malle tells THR, adding he briefly considered Santa Monica, Brentwood and Silver Lake—not Rodeo Drive, however: “it’s very corporate, very urban, and not what I really like about L.A. Melrose Place with its village-y feel was ultimately the right fit in a city he likens to “London with palm trees.” Malle says, “Doing a store in L.A. has always been a desire, but also a challenge for me because it’s such a different aesthetic. There’s so much freedom. You drive through the streets and you have a mini Estancia, then an English house, then an 18th-century house.” He looked The style is never the same, and what binds everything together is the vegetation—this lushness.” Greenery will be tied into the shop, for which the fragrance mastermind partnered on design with LA-based artist Konstantin Kakanias—who illustrated Malle’s book, On Perfume Making. Kakanias hand-painted a black-and-white fresco that wraps across the first room’s four walls, embellished with flowers sketched with the perfumes in mind. Another room in the 1,200 square foot boutique—which also has a private outdoor garden—is swathed in deep purple printed Peter Dunham fabric and has an 18th century desk and elegant Prelle sofa at its heart. “It’s like a version of my house, like I’ve done in Rome and Paris originally,” says Malle. “There is a corridor that’s refrigerated and lit with all the perfumes.”

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