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Patients Dress (2017.03.27)

Trendy Hospital Clothing To Make Cancer Patients Dress 'Well' Even When Unwell Undergoing treatment for cancer is hard enough by itself. And for many cancer patients who spend most of their time in a hospital, it gets even harder with the loss of basic comforts. The hospital's sterile environment, the fluorescent lights and the disposable gowns do little to make medical treatment more bearable. Nikla Lancksweert, wanted to do a little something to help with that dehumanizing experience, focusing on an alternative for those uncomfortable hospital gowns. Lancksweert is co-founder of INGA Wellbeing, which creates fashion-conscious clothing for patients. The 41-year-old entrepreneur who's originally from the U.K, lived in Philadelphia for several years before moving to Brussels, Belgium, where she's now based. She named the clothing line, INGA, in honor of her mom, who was diagnosed of ovarian cancer at the age of 52 and then underwent three years of intense medical treatment. "During this time she often had to put on a hospital gown or sit in her underwear to be examined or treated by strangers," Lancksweert says on her Website. "It was sad and worrying to see how my elegant, capable mother would, almost visibly, shrink. Be diminished. ... Getting her out of the hospital gown and into clothes that looked 'normal' but that really worked became my obsession!" Lancksweert's mom died on Boxing Day, 2006. And a few years later, Lancksweert got the idea to create the clothing line. She teamed up with former public relations executive, Claire Robinson — whose mom was also a cancer patient — and fashion designer Fiona McGreal and in January this year, they officially launched the full collection of INGA Wellbeing. INGA Wellbeing offers worldwide shipping and in Belgium and the U.K., the collection is also available via a few specialist online and bricks and mortar retailers. In its short existence, INGA has won awards for health innovation and well-being, among them Henry van de Velde, Janey Loves Platinum and Healthcare Think Tank. NPR's Lulu Garcia-Navarro spoke with Lancksweert, who endorses the sentiment, "INGA Wellbeing makes it possible to dress 'well' even when unwell," about the motivation behind her brand and how she's helping patients feel more comfortable and dignified fashion-wise as they battle cancer.   junior bridesmaid dresses | bridesmaids dresses

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